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Fintech Platform

Whites Group

WhitesPay App, Stack Banking & Website Design

Overview

A full-suite fintech engagement: two mobile apps, a web platform and a marketing site.

WhitesPay (P2P currency exchange and payments), Stack business banking (cash flow with ML) and the marketing site — wireframes to high-fidelity.

Role

Lead UX/UI Designer

Deliverables

Mobile Apps, Web Platform, Marketing Site

Duration

12 months

Tools

Sketch, InVision, FigJam

Team

PM, 2 Engineers, Designer, UX Researcher

Impact

3

Digital Products Designed

13+

Desktop Wireframe Iterations

2

Mobile Apps (iOS)

FCA

Regulated Platform

01 — WhitesPay Mobile App

Send, exchange and request money — globally

WhitesPay app overview

Easy Exchange

Swipe to change currency at the live rate, one confirm.

Wallet & History

Multi-currency balances with grouped history and quick actions.

Invoice Flow

Send, summarise, confirm and receipt — in one dark card UI.

02 — App Screen Flows

End-to-end user journeys, fully designed

WhitesPay screens — invoice and wallet flows

Invoice payment, wallet selection, pay invoice, and notification flows

WhitesPay screens — contacts and card flows

Wallet, Easy Exchange, contacts directory, and card management screens

WhitesPay screens — transaction and history flows

Invoice detail, choose invoice amount, history, confirm invoice, and numeric entry flows

03 — Website UX & Wireframing

13+ desktop iterations before a single pixel was coloured

Desktop wireframe set ADesktop wireframe set B — iterations H through KDesktop wireframe set C — L, M, K, About, Contact, FAQ

Structured iteration

Lettered rounds refined hero, USPs, services and CTAs.

Multi-page coverage

Home, About, Contact, FAQ, Fund and Affiliates wireframed.

Annotated rationale

Notes covering navigation, disclosure, trust and footer.

04 — Marketing Website

Wireframe to visual — a bold fintech presence

WhitesPay website — hero and USP sectionsWhitesPay website — showcase and steps sectionsWhitesPay website — testimonials and footer

Hero with live rate calculator

A full-bleed photography hero with an embedded currency quote tool — users enter a send amount and instantly see how much their beneficiary receives, with a prominent "Get Started" CTA.

Trust & conversion architecture

A Trustpilot review carousel, FCA compliance badge, teal brand CTA block, and a structured multi-column footer — all designed to convert cautious financial service customers.

05 — Desktop Trading Platform

Desktop trading platform wireframes

The WhitesPay Pro desktop platform was designed for FX traders, covering Trade 1–3, Beneficiaries, History, and Settings within a structured sidebar-driven layout.

Admin area with permission-based access

3-step trade flow with live rate selection

Beneficiary management and company profiles

Full transaction history with repeat functionality

Desktop trading platform wireframes

06 — Stack Business Banking App

Let's make business banking simple

Stack cashflow and money time machine feature
Stack app screens — wallet, projected cash flow, January detail, and monthly spend breakdown

Wallet overview, projected cash flow summary, January payment detail, and monthly spend breakdown by category

Wallet overview

Corporate balance and quick actions over a cityscape.

Projected cash flow

Money Time Machine toggles real and future projections.

Payments breakdown

Payments In paired with Debts Out, for instant clarity.

Summary

Overview

A fintech redesign spanning WhitesPay, the website, trading and Stack banking.

Challenge

Four products ran on inconsistent patterns with little cross-platform coherence.

Solution

One design system, a rebuilt app, a new trading platform and Stack — up 52% retention.

Key Results

52% retention increase
4 integrated platforms
4
100% design system unification
200K+ users
200

07 — User Testing

Fintech confidence testing — validating trust, clarity, and transaction security

Freelancers, SMEs and international workers judged trust, rate clarity and transfer security.

High-stakes transaction flow testing

A live £500 transfer to Spain captured hesitation and anxiety points.

Wireframe comprehension reviews

13+ rounds reviewed by 3–4 users in 30-second tests.

Stack business banking concept testing

SMEs tested the cash-flow toggle; 'today' needed marking.

Key Outcomes

52%

retention gain — trust and clarity cited

Exchange rate

needed a 'locked rate' step before confirming

Fee display

moved to the exchange screen; late fees caused 28% drop-off

"Today" marker

added — 80% couldn't read the current date

Invoice flow

gained a summary-before-send step

Methodology

Freelancers, SME owners, and international workers as three distinct test groupsHigh-stakes transaction scenarios — participants treated flows as real money operationsWireframe comprehension tests at each iteration — 3–4 participants, 30-second exposureStack business banking tested separately with SME owners onlyPost-task confidence ratings on a 5-point scale per major flow

Design System

Whites Group — unified fintech design system

A cohesive system spanning WhitesPay, Stack, and the marketing website — ensuring consistent interaction patterns, trust signals, and brand recognition across all three products.

Colour Palette

WhitesPay Teal

#00B2A9

Primary brand, CTAs, active nav, balance display accents

App Dark

#1A1A2A

Mobile app background, full-bleed screens

Card Surface

#242436

App card backgrounds, module surfaces, wallet panels

Stack Blue

#1E3A5F

Stack business banking brand colour, desktop platform nav

Positive Green

#00C853

Successful transfers, cash-in indicators, positive delta

Alert Red

#FF3D00

Failed transactions, negative balance, error states

Neutral Grey

#9E9E9E

Inactive icons, secondary labels, placeholder text

Off White

#F8F9FA

Website backgrounds, marketing page card surfaces

Typography Scale

40px / 700w

Balance Display

Wallet balance, total portfolio value — most prominent number in the app

22px / 600w

Screen Title

Screen headings (Wallet, Easy Exchange, Invoice)

16px / 500w

Transaction Label

Transaction names, recipient identifiers, exchange amounts

14px / 400w

Body

Descriptions, T&C text, help copy, invoice details

13px / 500w

Mono Figures

Exchange rates, currency amounts, trade confirmation values

Core Components

01

Wallet Balance Card

Multi-currency balance with five quick actions.

02

Currency Exchange Slider

Swipe-to-confirm exchange with live rate and one CTA.

03

Transaction Row

Icon, counterparty, date and amount, grouped by recency.

04

Invoice Flow Step

Multi-step dark card flow with a progress step indicator at the top.

05

Rate Quote Widget

Live destination calculation — the landing page's main driver.

06

Cash Flow Chart (Stack)

Projected vs actual cash flow, with a real/future toggle.

"Chris made complex fintech feel simple — engagement has improved dramatically."

James Patel

Head of Digital, Whites Group