App Design
Outdoorsy
RV Rental Marketplace — Airbnb for Campers
Overview
A mobile-first marketplace connecting RV owners with adventure seekers — the Airbnb for recreational vehicle rentals.
A marketplace linking RV owners with travellers — rich photography, owner profiles and reviews, built mobile-first.
Role
Lead UX/UI Designer
Platform
Mobile App
Duration
6 months
Tools
Figma, Maze, Principle
Team
PM, Designer, UX Researcher, Engineer
Impact
2.5M+
Trips Facilitated
40K+
RVs Available
4.8★
Average Rating
15
Countries Served
01 — Homepage & Search
Find your perfect RV in three inputs
Frictionless search
Location, dates, results — one prominent CTA.
Trust badges
User avatar, name, and "Choose RV → Choose Date → Go Outdoorsy" steps guide first-time users with visual confidence.
Mobile-first layout
Large touch targets, minimal scrolling between decisions.
02 — RV Listings & Features
Every amenity and detail, at a glance
Each listing pairs a photo carousel with specs, amenities, owner reviews and pricing — visual, yet scannable.
Full-width image carousel with pinch zoom on mobile
Key specs at a glance — beds, bathrooms, vehicle type
Colour-coded amenity tags (WiFi, kitchen, heating, etc.)
Owner avatar, name, and 4.9★ average rating badge
03 — Discovery & Experiences
Inspire adventures, exceed expectations
Curated collections
National Parks, Beachside, Mountain Escapes — themed galleries.
Location carousel
Scenic destinations in a horizontal scroll with dots.
Visual storytelling
Landscape photography sells the trip, not just the vehicle.
04 — How It Works
Matchmakers for RV owners and adventurers
Choose RV
Filter by location, dates and amenities; compare reviews and pricing.
Book & pay
Secure payment, instant confirmation, insurance included.
Go outdoorsy
Pick up, drive, review — building owner reputation.
05 — Reviews & Community
Trust built on real experiences
Star ratings
Two-way reviews after every trip — trust both ways.
Written testimonials
Guest quotes with photos, selling the experience.
Community gallery
Trip photos become an owner portfolio and inspiration.
Summary
Overview
A mobile-first RV marketplace linking 40K owners with 2.5M adventurers.
Challenge
Rentals were fragmented, trust was low and booking cumbersome.
Solution
Rich photography, owner profiles, reviews and quick booking — up 65% engagement.
Key Results
06 — User Testing
Adventurer and owner testing — validating trust, discovery, and booking confidence
Renters and owners both tested — trust for one side, listing accuracy for the other.
Trust and first impression testing
Five-second exposure; owner avatar and response rate beat star ratings.
Booking flow usability testing
Maze bookings showed 'Pet-friendly' missed by 60% — moved into view.
Owner listing comprehension testing
Mileage limits and insurance needed more prominent placement.
Key Outcomes
65%
increase in booking conversions following trust signal and search filter improvements
4.8★
average platform rating — renter trust was cited as the primary reason in post-trip surveys
Owner avatar
was the top trust signal — more important to renters than the star rating
Pet-friendly
tag repositioned after being missed by 60% of participants
Mileage limits
moved to primary listing info after owners said it was 'buried' in the detail view
Methodology
Design System
Outdoorsy — adventure-first visual language
Warm, earthy tones and landscape photography are the backbone of the Outdoorsy design system — evoking the outdoors while keeping the booking experience frictionless on mobile.
Colour Palette
Adventure Teal
#00897B
Primary CTAs, search inputs, interactive elements, trust badges
Forest Dark
#1A2E28
Navigation, primary text, high-contrast headers
Warm Sand
#F5EFE0
Background surfaces, card whites, section dividers
Sunset Orange
#FF7043
Urgency tags, promotional banners, featured listing highlights
Sky Blue
#4FC3F7
Date inputs, link colours, interactive map elements
Leaf Green
#66BB6A
Availability indicators, success states, eco badges
Review Gold
#FFB300
Star ratings, review scores, featured endorsements
White
#FFFFFF
Card backgrounds, modal surfaces, listing image overlays
Typography Scale
48px / 700w
Hero Headline
Homepage hero, campaign headlines, destination names
28px / 700w
Section Title
How It Works, Reviews, Discover sections
20px / 600w
Listing Title
RV names, owner headings, page titles
16px / 400w
Body
Descriptions, review text, step explanations
12px / 500w
Meta / Tag
Amenity tags, vehicle specs, pricing labels
Core Components
Search Bar
Three teal input fields in a single row card with a prominent Adventure CTA — optimised for thumb reach.
RV Listing Card
Hero image, vehicle badge, name, specs, star rating, and per-night price. Favourites heart in top-right.
Amenity Tag
Rounded pill with icon; eight visible, then '+N more'.
Owner Profile Badge
Avatar, name, response rate, and star rating. Tappable to expand full profile with reviews.
Testimonial Carousel
Full-width quote card with guest photo, trip name, and star rating — auto-advances with dot navigation.
Step Indicator
Three-step progress row used in How It Works and onboarding flows.
"Chris made discovering and renting RVs intuitive — photography and peer reviews build real trust. Conversions rose 65%."
Victoria Armstrong
Co-founder, Outdoorsy