Enterprise Dashboard Platform
Reckitt & BP
Global Logistics Intelligence Dashboard — Track, Adjust & Project
Overview
A logistics intelligence platform for Reckitt and BP, tracking shipments across 40+ countries in real time.
Both supply chains needed shared visibility: fuel and chemical distribution, FMCG routing and cross-border compliance — now one high-density dashboard for managers, procurement and executives.
Role
Lead UX/UI Designer
Platform
Desktop Web App
Clients
Reckitt & BP Global Supply
Tools
Figma, FigJam, Maze, Lottie, Mapbox
Team
PM, 3 Engineers, UX Researcher, Data Analyst, Designer, BA
Impact
40+
Countries Tracked
£2.4B
Logistics Value Managed
28%
Reduction in Delays
6
Core Dashboard Modules
Dashboard
Carbon footprint tracking across the supply chain
Platform
BP Logistics — Energy Fleet Dashboard
Real-time visibility across BP's European lorry network — loads, routes, fuel & energy tracking across 312 active vehicles.
Mobile
Responsive across device — full visibility on the go
01 — Discovery & Problem Space
Fragmented data, invisible delays, and zero predictive visibility
14 disconnected systems
SAP, Oracle TMS, 3PLs and spreadsheets — no single source of truth.
Reactive, not predictive
Disruptions surfaced after the fact, with no scenario modelling.
Executive visibility gap
Board reporting assembled by hand, always 5–7 days behind.
02 — Live Shipment Tracking
Global fleet visibility on a single interactive map
The map renders live vessel, truck and rail positions, with rings for on-time, at-risk and delayed, plus a manifest panel.
Live position data refreshed every 90 seconds via carrier APIs
Status rings: green (on time), amber (at risk), red (delayed >4hrs)
One-click shipment drill-down — full cargo manifest and checkpoint log
Route corridor overlays showing traffic density and congestion alerts
Filterable by region, carrier, commodity type, and SLA breach risk
Live Fleet — 216 Active Shipments
03 — Projection & Demand Forecasting
Model future states before disruption becomes crisis
EMEA Demand Forecast — Q2 2026
Dettol raw materials · 3 scenario projections
Three-scenario modelling
Optimistic, Base and Stress scenarios recompute as inputs change.
Anomaly detection
Flags warn of bottlenecks 4–6 weeks before they bite.
Adjustable inputs panel
Demand, reliability and congestion modelled, then committed.
04 — Route Adjustment & Optimisation
Reroute in seconds — not hours of manual coordination
When disruption hits, Route Adjustment ranks alternatives by cost, time and carbon; planners approve once.
AI-ranked alternative routes with cost delta and ETA comparison
Carbon impact score per route — supports Reckitt's net-zero commitments
One-click approval with automated carrier notification
Full audit trail — every adjustment logged with rationale and approver
Multi-leg recalculation for shipments crossing 3+ transit points
Route A — Current (Disrupted)
DISRUPTEDCost
£48,200
ETA Impact
+3.2 days
Carbon
142t CO₂
Route B — Via Rotterdam
RECOMMENDEDCost
£51,400
ETA Impact
+0.5 days
Carbon
138t CO₂
Route C — Air Freight
PREMIUMCost
£94,000
ETA Impact
On time
Carbon
310t CO₂
05 — Executive Dashboard
Board-level visibility in real time — not 5 days later
On-Time Delivery Rate
93.2%
+4.1%
Active Disruptions
7
-12 vs last wk
Forecast Accuracy
88.6%
+2.3%
Cost vs Budget
£2.1B
+1.4% over
Zero-effort reporting
KPI snapshots and heat maps from live data — no weekly Excel export.
Drill-down by region or commodity
Any board metric is one click from its detail.
Configurable alert thresholds
Personal alert limits fire when KPIs breach, e.g. OTD under 90%.
Summary
Overview
A logistics intelligence dashboard for Reckitt and BP, tracking shipments across 40+ countries.
Challenge
14+ data sources, no predictive visibility and board reporting 5–7 days late.
Solution
Six modules — live tracking, scenario forecasting, route ranking, executive KPIs — 28% faster resolution.
Key Results
06 — User Testing
Validating with logistics managers, procurement leads, and executive stakeholders
Three groups — logistics managers, procurement leads and executives — at Reckitt and BP.
Role-based task scenarios
Reroute a shipment, model a forecast, build a board snapshot; timed across all groups.
Maze unmoderated flow testing
24 participants missed the inputs panel, so it moved inline into the chart.
Cognitive walkthrough with domain experts
Experts chose 'SLA breach' over 'at risk', and fixed data labelling.
Key Outcomes
28%
reduction in average delay resolution — from disruption flagged to carrier rerouted
8hrs
per week saved on manual executive reporting — automated from live data
Route B
adoption pattern — 91% of planners accepted the top AI-recommended route
Inputs panel
redesign from side drawer to inline reduced discovery failure from 62% to 11%
"SLA breach"
terminology adopted across all status indicators after cognitive walkthrough
Methodology
Design System
A high-density dark UI built for data-heavy enterprise use
Reckitt's magenta and BP's blue, unified into one dark dashboard aesthetic.
Colour Palette
Reckitt Magenta
#E0006E
Primary CTAs, Reckitt-sourced shipment indicators, alert highlights
BP Blue
#0064B4
BP-sourced data streams, navigation accents, secondary CTAs
Surface Dark
#0B0B14
Primary dashboard background across all screens
Surface 01
#14141F
Card surfaces, panel containers, sidebar backgrounds
Signal Green
#00C875
On-time status, successful route approvals, positive KPI deltas
Amber Alert
#FFB81C
At-risk shipments, approaching threshold warnings, forecast anomalies
Text Primary
#F0F0F8
Headings, metric values, KPI figures, shipment IDs
Text Secondary
#8A8AAA
Labels, table column headers, metadata, timestamps
Core Components
Shipment Status Ring
Green, amber or red node ring showing delivery health.
Forecast Chart
Three scenario bands with anomaly flags and dash patterns.
Route Card
Cost, ETA and carbon per option, with an approval CTA.
KPI Tile
Headline metric, trend delta and 30-day sparkline.
Adjustment Inputs Panel
Inline demand, reliability and congestion variables.
Alert Banner
Disruption banner with severity and Review & Adjust.
"What took hours now takes minutes — route adjustment alone has prevented major stockouts."
David Thornton
Global Supply Chain Director, Reckitt