Telecommunications
Smart Home Security — In-Store Tablet Experience
Overview
An in-store tablet experience for EE Smart Home Security — from awareness to package selection.
EE launched home security with Verisure. The tablet engages walk-ins with four packages and hands off to in-store Guides.
Role
Lead UX/UI Designer
Platform
Tablet (In-Store Kiosk)
Client
EE × Verisure
Tools
Figma, FigJam, Principle
Team
PM, 2 Engineers, UX Researcher, Retail Strategist, Designer
Impact
4
Security Packages
3
Homepage Hero States
4
Lifestyle Journey Screens
QR
Mobile Handoff Integration
01 — Homepage Hero
Three rotating hero states — one powerful message
Auto-rotating hero
Three rotating states: installation, Verisure and 24/7 monitoring.
Content discovery tiles
Four lifestyle tiles: reassurance, couriers, check-ins and pets.
QR mobile handoff
Persistent QR code lets customers scan and continue on their own phone — bridging in-store and mobile.
02 — Lifestyle Journey Screens
Four customer stories, told with context and empathy
Round the Clock Reassurance
Expert installation, 24/7 monitoring, SOS response — with a product shot and teal benefits panel explaining courier catch features.
Catch the Courier, Every Time
Answer your front door from anywhere via video doorbell — with a cross-sell panel for remote home check-in features.
Check Home's Sweet
Wireless cameras and remote monitoring backed by EE's network — with a pets panel highlighting Pet Safe AI functionality.
Cat Burglar or Just the Cat?
Full Works packages include AI that distinguishes pets from intruders — with a cross-benefits comparison panel to drive upgrade consideration.
04 — Package Comparison
Side-by-side package comparison drives purchasing confidence
Selection confirmation modal
A teal shield confirmation tells the customer their package is selected and directs them to an in-store EE Guide to complete the purchase.
Video product walkthrough
Tapping the video thumbnail in the product thumbnail strip launches a full-width video player within the product detail view.
Full Works lightbox
Tapping the main product image opens a full-screen lightbox with the complete hardware render — allowing customers to examine what's included in detail.
05 — Registration Flow
Seamless sign-up, low friction
The registration screen is deliberately simple — email entry, passcode send, and a log-in path for existing EE customers.
Email-first flow with passcode verification
"Already have an EE account? Log in" reduces new sign-up friction
Privacy policy link keeps compliance in context
Cancel CTA returns customer to browsing without pressure
Summary
Overview
An in-store tablet experience guiding EE customers from awareness to package selection.
Challenge
Shoppers had to weigh four security packages in-store, unaided and under time pressure.
Solution
Rotating heroes, lifestyle journeys and sticky CTAs — up 38% in-store conversion.
Key Results
06 — User Testing
In-store customer testing — validating discovery, comparison, and purchase confidence
Real walk-in customers in EE stores, testing whether they could self-serve without help.
In-store guerrilla testing sessions
Short observed sessions noting hesitation and confusion at the tablet.
Package comparison think-aloud sessions
'All Rounder' vs 'Full Works' confused buyers — hence 'Most Recommended'.
QR mobile handoff validation
The top-right QR was missed by 40%, so it moved to a bottom bar.
Key Outcomes
38%
in-store conversion gain after relabelling
QR button
moved to a bottom bar — missed by 40%
Hero rotation
cut from 8s to 5s — later states were missed
Package naming
'Full Works' beat 'Premium' for upsell
Lifestyle tiles
drove unassisted exploration — 3x more likely to compare
Methodology
Design System
EE × Verisure — a retail-first visual language
Every colour, typeface and component was optimised for high-ambient retail lighting and non-technical customers browsing at arm's length from a fixed tablet kiosk.
Colour Palette
EE Yellow
#FFE600
Hero headlines, primary CTAs, key information callouts
EE Black
#1A1A1A
Primary background, navigation bar, text on light surfaces
Teal Confirm
#00B2A9
Selection confirmation, success states, trust indicators
Light Grey
#F5F5F5
Card backgrounds, benefit panels, secondary surfaces
Verisure Navy
#1B2A5A
Co-brand elements, partner sections, footer
Deep Teal
#007373
Secondary CTAs, hover states, progress indicators
White
#FFFFFF
Content cards, modal backgrounds, package comparison cells
Text Dark
#222222
Body copy, package names, pricing text
Typography Scale
56px / 700w
Hero Headline
Rotating hero states — maximum impact, viewed at distance
32px / 700w
Section Title
Lifestyle story headlines, package names
18px / 400w
Body Lead
Feature descriptions, benefit copy, package details
28px / 700w
Price Display
Monthly pricing, highlighted cost savings
12px / 600w
Label / Tag
Feature tags, badge labels, uppercase metadata
Core Components
Hero Carousel Tile
Full-bleed rotating hero, swipeable on touch.
Lifestyle Story Card
Split card pairing photo with a colour benefit panel.
Package Comparison Card
Package name, price and checklist, with selection border.
Selection Confirmation Modal
Teal overlay directing customers to an in-store guide.
QR Handoff Button
Persistent QR to continue on the customer's phone.
Registration Form
Email-first form with one CTA and a log-in path.
"Chris designed an in-store experience that genuinely connects customers with our products — conversion rose 38%."
Emma Richardson
Retail Experience Director, EE